The A7 highway between Purmerend and Amsterdam is a busy road where thousands of motorists pass everyday. This is a great spot for a billboard to target the daily commuters who work in the capital. Commissioned by UpTown Advertising Purmerend we have manufactured and installed such a billboard and mast. The highest point is thirty meters from the ground. The “head” where the fabric is attached to, measured nine by twelve meters. Anton Construction & Concrete Engineering has provided the concrete support (dimensions: 9000 × 9000 millimeters, a thickness of 1500 millimeters with a finishing concrete layer of 700 millimeters). The Billboard and mast have been anchored by twenty M64 anchors with a length of 2200 millimeters.
